#BuildingTomorrow: Understanding the Buyer’s Mind
Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it...
#BuildingTomorrow: Nurturing Relationships to Grow
Founder of Walmart, Sam Walton said, “There is only one boss: the customer. And he can fire...
Engage employees before you do with customers
Every organisation needs customers to buy its products, services or the purpose repeatedly over time. This loyalty...
Improve your NPS
Companies hold off-sites to look at their past performance, set their eyes on the future and...
How can we appreciate customer needs better?
“There is only one boss. The customer. And he can fire everybody in the company from the...
Changes in Customer Engagement
Businesses exist because there is someone out there who believes in them and buys their promises. As...
UBER’s Surge Pricing is Good for all
This seems to beat the common discourse of our times. Give me a minute to explain why...
Do a Star Wars Act!
900+M USD of box office collection in a matter of just few days is no small feat....