#GetTheBestOutofUs: The Unicorn Rush in India
InMobi became India’s first unicorn in 2011; Open is the 100th in 2022. Just about 15 years...
#GetTheBestOutofUs: How Employees are Looking for Value in a Job
If we ask people why they work and what they expect to get out of their work,...
#GetTheBestOutofUs: The Importance of Phygital Presence for Brands
Our world has been changing fast in the last two decades due to the advent of digital...
#GetTheBestOutofUs: Leveraging Micro-Influencers
Days in our life seem like a storm; we wish that a day passes without hurting us...
5 Cold Calling Tips to Land More Sales
Cold calling can be a tough prospect. But, if you do it right, it’s well worth the...
4 Internal Communication Tips To Engaging Your Dispersed Workforce
During the pandemic, companies and businesses were faced with the dilemma of adapting and adjusting or simply...
#BuildingTomorrow: How Brands can use NFTs to reshape Digital Consumerism
Our world is going increasingly digital; from shopping and payments to booking appointments, meeting people, consulting a...
#BuildingTomorrow: Understanding the Buyer’s Mind
Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it...
#BuildingTomorrow: Capitalizing on Brand Equity
Someone said, “Products are made in the factory but brands are created in the mind.” We live...
#BuildingTomorrow: Role of Influencers for a Brand
Mark Zuckerberg said, “People influence people; nothing influences people more than a recommendation from a trusted friend....